Right here we go once more. In case you work in social media, it’s nothing new to adapt and alter your technique based mostly on the ever-changing algorithms and the rise and fall of social networks. (Who else was on Vine? 🙋🏻♀️) However, in fact, we want you didn’t must.
The newest wave for social media entrepreneurs and creators is that TikTok is perhaps banned within the U.S. The short-form video app has turn into probably the most widely-used social media platforms and is credited with impacting traits and cultural shifts.
Nonetheless, there was an ongoing battle within the U.S. over privateness considerations for the Chinese language-owned firm. At the moment, TikTok’s guardian firm is being requested to promote the corporate or probably be banned in the USA.
TikTok is a beloved platform by creators and customers as a result of anybody can go viral and construct an viewers with out tons of preliminary followers, not like different social networks. As of late, most corporations have a TikTok technique, and there’s no scarcity of examples of TikTok aiding with enterprise development or skyrocketing somebody right into a full-time creator.
At Buffer, many of us in our neighborhood reap the benefits of our TikTok scheduling of their social media methods. So, what would it not imply if TikTok have been banned within the US, and the way can social media entrepreneurs put together? We’ll try and reply these questions under.
What does the potential TikTok ban imply for Buffer customers within the U.S.?
There are lots of unknowns round what it will imply for TikTok to be banned within the U.S., so we’re not solely positive what it will seem like for Buffer, both.
There isn’t any precedent for the U.S. banning an app outright. What is going to occur to U.S.-based Buffer customers’ related TikTok accounts will rely on any motion the U.S. authorities or TikTok takes. We are going to hold this weblog publish up to date as we study extra.
How can entrepreneurs put together for a TikTok ban?
There are nonetheless lots of unknowns, however if you’re the kind that desires to organize upfront, we perceive that. Listed here are a couple of steps you may take to begin getting ready in case TikTok does get banned.
1. Obtain all of your TikTok movies
No matter whether or not or not TikTok is banned, it’s a good suggestion to again up your content material, as you don’t wish to lose all the nice movies you’ve created up to now. In case you used Buffer to publish your content material to TikTok, then you should have entry to your entire content material within the Despatched Posts tab.
If you wish to go the additional step, it can save you your movies to your telephone’s digicam roll or add them to a cloud storage service like Dropbox.
Obtain your TikTok movies by:
- Click on on the video you wish to obtain
- Click on on the three dots within the backside proper nook
- Click on “Save video”
You’ll see a affirmation that your video is downloading and when it’s completed being saved.
Downloading movies additionally means that you’ve got entry to them if you wish to repost them to different social channels — a wise social media technique that we advocate.
2. Inform your viewers the place else to seek out you
If TikTok is the place you may have a majority of your viewers, you’ll wish to inform them the place else they’ll discover you should you or they lose entry to the app. Just remember to’ve shared the highest different social networks and owned channels, like your web site, hyperlink in bio, and e-newsletter, to allow them to communicate.
Right here’s an instance from UnderTheDeskNews, who speak concerning the potential TikTok ban and level their viewers to their podcast.
@underthedesknews #tiktok #tiktokban #biden #socialmedia #breakingnews ♬ unique sound – UnderTheDeskNews
3. Replace your hyperlink in bio
Replace the hyperlink in your bio in your TikTok profile to be an evergreen hyperlink. If TikTok is banned, there’s an opportunity you received’t be capable of replace this hyperlink, however worldwide viewers would possibly nonetheless be capable of see it and click on via, so make it possible for’s a hyperlink you may depart up in your TikTok account.
We advocate utilizing Begin Web page as a fast and free link-in-bio device you can hold up to date.
4. Evolve your social media advertising and marketing technique
If TikTok is part of your general social media advertising and marketing technique, you’ll want to begin making shifts should you or your viewers can not entry the app. We advocate investing in rising a couple of social media networks, like Instagram and LinkedIn, alongside TikTok.
If short-form movies are your jam, then begin Instagram Reels and YouTube Shorts, the 2 different main platforms for sharing that content material type.
TikTok probably being banned can be an unfriendly reminder of the significance of rising an viewers on the platforms and providers you may have extra management over. It’s an excellent time to maintain your web site updated, get arrange with a link-in-bio device, and make sure you’re leveraging your e-newsletter to its fullest potential.
This example remains to be in flux, and we do not know what the result will likely be. For now, the perfect factor to do is keep knowledgeable and put together for potential adjustments. We’ll hold this weblog publish up to date as we study extra.
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